I'm a Los Angeles-based analytics leader with 16 years of experience building measurement systems across media, entertainment, financial services, consumer brands, and growth organizations.

My work is grounded in a simple question: what is actually changing behavior, and what should the business do next? I bring that lens to attribution, lifecycle measurement, forecasting, incrementality, creator analytics, and executive decision tools.

Outside of work, I'm usually traveling, playing games, trying great food, or planning the next shared experience. Those interests keep me close to the human side of the systems I study professionally: communities, habits, motivations, and moments people remember.