Growth Analytics & Lifecycle Measurement Leader

I'm a principal/director-level analytics leader with 16 years of experience building attribution systems, lifecycle measurement, forecasting models, experimentation programs, and executive-ready decision tools across media, entertainment, financial services, consumer brands, and growth organizations.

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Brands I've worked with

Technology and platform experience

Uber

Case studies in growth, ecosystem measurement, and decision systems.

Public-safe examples across social platforms, creator measurement, cultural activations, budget optimization, public discourse, and live entertainment operations.

Braze CRM

Social Platform Ecosystem Measurement

Built a measurement framework for Pinterest using high-volume app, media, creator, and lifecycle signals to understand how touchpoints influenced users, creators, advertisers, revenue, and perception across the full journey.

Starbucks

Nestle

Creator & Cultural Activation Measurement

Built a creator and cultural activation measurement system to isolate how large earned-news, creator, organic social, and campaign datasets contributed to both sales and brand perceptions.

High-Volume Telemetry & Analytics

Aggregated high-volume payment authorization events and network handoffs into a live analytics system for debugging transaction quality, processor behavior, decline patterns, and source-system completeness.

Hydro Silk

Schick

Edgewell

Media Budget Optimization Engine

Created a media planning and simulation engine that moved stakeholders from retrospective reporting to predictive and prescriptive budget planning.

Merck

Public Discourse & Trust Modeling

Built a sentiment and discourse modeling framework across high-volume news, social, and media-scraper data to identify how themes and public events influenced Trust, confidence, and narrative dynamics over time.

Universal Studios

World of Harry Potter

Entertainment Forecasting & Decision Systems

Built operational analytics tools that connected guest demand, forecasting, staffing, venue performance, and supply chain decisions in a live entertainment environment.

Professional skill development projects

Independent analysis built with public-approved data.

Selected experiments that apply professional analytics methods to public datasets and personal areas of interest.

Riot games public data set

League of Legends Survival Analysis

League of Legends Retention Factor Study

Built a professional retention-factor study using publicly available League of Legends match-history data to understand which session, role, and performance patterns were associated with observed match survival.

Capabilities

Measurement strategy for connected growth systems.

My work connects growth, lifecycle analytics, attribution, creator measurement, forecasting, optimization, and executive decision systems.

Growth & Lifecycle Analytics

Acquisition, activation, retention, reactivation, LTV, cohort analysis, and funnel health across complex user journeys.

Multi-Touch Attribution & Incrementality

Attribution modeling, causal inference, holdouts, uplift, Return on Ad Spend, marginal Return on Ad Spend, and marketing impact measurement.

Live-Service Ecosystem Analytics

Measurement systems for products where content, creators, community, monetization, retention, and long-term engagement all influence each other.

Creator & Cultural Activation Measurement

Quantifying creator, earned, organic, paid, social, and cultural campaign impact across perception and behavioral outcomes.

Forecasting & Optimization

Predictive modeling, scenario planning, media mix optimization, simulation tools, and spend allocation.

Dashboarding & Decision Systems

Executive dashboards, self-service analytics, KPI frameworks, simulation interfaces, and operational decision tools.

Segmentation & Audience Strategy

Cohorts, personas, motivational segmentation, lifecycle segments, behavioral drivers, and audience strategy.

Data Infrastructure & Modeling

Python, SQL, R, Databricks, Spark, AWS, Tableau, Power BI, XGBoost, regression, forecasting, and production-ready analytics workflows.

About Dustin

Analytics leader focused on growth, measurement, and decision systems.

I'm a Los Angeles-based analytics leader with 16 years of experience building attribution systems, lifecycle measurement, forecasting, incrementality, and executive decision tools.

My work centers on understanding what changes behavior, where investment is working, and how teams can make better decisions from noisy signals.