Growth Analytics & Ecosystem Measurement Leader

I'm a principal/director-level analytics leader with 16 years of experience building attribution systems, KPI frameworks, forecasting models, experimentation programs, and executive-ready decision tools across media, entertainment, financial services, and consumer brands.

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Brands I've worked with

Technology and platform experience

Uber

Case studies in growth, ecosystem measurement, and decision systems.

Public-safe examples across social platforms, creator measurement, cultural activations, budget optimization, public discourse, and live entertainment operations.

Social Platform Ecosystem Measurement

Built a measurement framework for Pinterest to understand how paid, owned, earned, creator, and push media influenced users, creators, advertisers, revenue, and perception across the full journey.

Starbucks

Nestle

Creator & Cultural Activation Measurement

Built a creator and cultural activation measurement system to isolate how PR, earned, creator, organic social, and campaign moments contributed to both sales and brand perceptions.

Hydro Silk

Schick

Edgewell

Media Budget Optimization Engine

Created a media planning and simulation engine that moved stakeholders from retrospective reporting to predictive and prescriptive budget planning.

Merck

Public Discourse & Trust Modeling

Built a sentiment and discourse modeling framework to identify how media themes and public events influenced Trust, confidence, and narrative dynamics over time.

Universal Studios

World of Harry Potter

Entertainment Forecasting & Decision Systems

Built operational analytics tools that connected guest demand, forecasting, staffing, venue performance, and supply chain decisions in a live entertainment environment.

Capabilities

Measurement strategy for connected growth systems.

My work connects growth, lifecycle analytics, attribution, creator measurement, forecasting, optimization, and executive decision systems.

Growth & Lifecycle Analytics

Acquisition, activation, retention, reactivation, LTV, cohort analysis, and funnel health across complex user journeys.

Multi-Touch Attribution & Incrementality

Attribution modeling, causal inference, holdouts, uplift, Return on Ad Spend, marginal Return on Ad Spend, and marketing impact measurement.

Live-Service Ecosystem Analytics

Measurement systems for products where content, creators, community, monetization, retention, and long-term engagement all influence each other.

Creator & Cultural Activation Measurement

Quantifying creator, earned, organic, paid, social, and cultural campaign impact across perception and behavioral outcomes.

Forecasting & Optimization

Predictive modeling, scenario planning, media mix optimization, simulation tools, and spend allocation.

Dashboarding & Decision Systems

Executive dashboards, self-service analytics, KPI frameworks, simulation interfaces, and operational decision tools.

Segmentation & Audience Strategy

Cohorts, personas, motivational segmentation, lifecycle segments, behavioral drivers, and audience strategy.

Data Infrastructure & Modeling

Python, SQL, R, Databricks, Spark, AWS, Tableau, Power BI, XGBoost, regression, forecasting, and production-ready analytics workflows.

About Dustin

Analytics leader focused on growth, measurement, and decision systems.

I'm a Los Angeles-based analytics leader with 16 years of experience building attribution systems, lifecycle measurement, forecasting, incrementality, and executive decision tools.

My work centers on understanding what changes behavior, where investment is working, and how teams can make better decisions from noisy signals.