Case studies
Work examples built for strategy, not just reporting.
Selected public-safe work examples across marketing measurement, creator ecosystems, attribution, optimization, public discourse, and entertainment operations.
PinterestSocial Platform Ecosystem Measurement
Built a measurement framework for Pinterest to understand how paid, owned, earned, creator, and push media influenced users, creators, advertisers, revenue, and perception across the full journey.
Starbucks
NestleCreator & Cultural Activation Measurement
Built a creator and cultural activation measurement system to isolate how PR, earned, creator, organic social, and campaign moments contributed to both sales and brand perceptions.
Hydro Silk
Schick
EdgewellMedia Budget Optimization Engine
Created a media planning and simulation engine that moved stakeholders from retrospective reporting to predictive and prescriptive budget planning.
MerckPublic Discourse & Trust Modeling
Built a sentiment and discourse modeling framework to identify how media themes and public events influenced Trust, confidence, and narrative dynamics over time.
Universal Studios
World of Harry PotterEntertainment Forecasting & Decision Systems
Built operational analytics tools that connected guest demand, forecasting, staffing, venue performance, and supply chain decisions in a live entertainment environment.