Case studies
Work examples built for strategy, not just reporting.
Selected public-safe work examples across marketing measurement, creator ecosystems, attribution, optimization, public discourse, and entertainment operations.
Pinterest
Braze CRMSocial Platform Ecosystem Measurement
Built a measurement framework for Pinterest using high-volume app, media, creator, and lifecycle signals to understand how touchpoints influenced users, creators, advertisers, revenue, and perception across the full journey.
Starbucks
NestleCreator & Cultural Activation Measurement
Built a creator and cultural activation measurement system to isolate how large earned-news, creator, organic social, and campaign datasets contributed to both sales and brand perceptions.
Paysafe
Visa
Mastercard
Wells FargoHigh-Volume Telemetry & Analytics
Aggregated high-volume payment authorization events and network handoffs into a live analytics system for debugging transaction quality, processor behavior, decline patterns, and source-system completeness.
Hydro Silk
Schick
EdgewellMedia Budget Optimization Engine
Created a media planning and simulation engine that moved stakeholders from retrospective reporting to predictive and prescriptive budget planning.
MerckPublic Discourse & Trust Modeling
Built a sentiment and discourse modeling framework across high-volume news, social, and media-scraper data to identify how themes and public events influenced Trust, confidence, and narrative dynamics over time.
Universal Studios
World of Harry PotterEntertainment Forecasting & Decision Systems
Built operational analytics tools that connected guest demand, forecasting, staffing, venue performance, and supply chain decisions in a live entertainment environment.
Professional skill development projects
Independent analysis built with public-approved data.
Selected experiments that apply professional analytics methods to public datasets and personal areas of interest.
